Tuesday, July 12, 2011

ReBranding, ReLaunching, ReTooling

Latter this week we will be launching all the new logos and even a completely new ministry in Student Life at BridgePointe.  Its pretty exciting actually and nerve racking. Questions come up like: How will parents receive the changes, will students show up?  Does anyone care that we spent hours racking our brains about what all this will look like for this school year?  Will it work?  Will the Kingdom of God grow because of these efforts? Just because something looks good doesn't mean it wont be a colossal failure. But its important that we go to the effort of this Relaunch.  The new logos are meant to give everything the same feel and look, to make our ministry seem more purposeful instead of a collection of things to do.    

Here is the point I am working on this morning.  ReBranding is an important part of life.  We reinvent who we are all the time.  Especially at this time of year with students getting ready to go back to school or moving from Middle School to High School.  This is an opportunity to rebrand yourself.  You dont have to be the person you were last year.  Most of the dumb stuff you did has been forgotten, the bad haircut you got has grown out, and you got contacts instead of glasses.  

This year you can rebrand yourself, get better friends, try a sport or quit a sport, actually do your homework this year.  Start praying for the strength to be the person God wants you to be.  Go for it.  Sure you might fail but safe is boring.

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Tuesday, July 12, 2011

ReBranding, ReLaunching, ReTooling

Latter this week we will be launching all the new logos and even a completely new ministry in Student Life at BridgePointe.  Its pretty exciting actually and nerve racking. Questions come up like: How will parents receive the changes, will students show up?  Does anyone care that we spent hours racking our brains about what all this will look like for this school year?  Will it work?  Will the Kingdom of God grow because of these efforts? Just because something looks good doesn't mean it wont be a colossal failure. But its important that we go to the effort of this Relaunch.  The new logos are meant to give everything the same feel and look, to make our ministry seem more purposeful instead of a collection of things to do.    

Here is the point I am working on this morning.  ReBranding is an important part of life.  We reinvent who we are all the time.  Especially at this time of year with students getting ready to go back to school or moving from Middle School to High School.  This is an opportunity to rebrand yourself.  You dont have to be the person you were last year.  Most of the dumb stuff you did has been forgotten, the bad haircut you got has grown out, and you got contacts instead of glasses.  

This year you can rebrand yourself, get better friends, try a sport or quit a sport, actually do your homework this year.  Start praying for the strength to be the person God wants you to be.  Go for it.  Sure you might fail but safe is boring.

No comments:

Post a Comment